Hotel Review: The Rockwell, London, England

If you read our review of Lancaster London and saw the teaser post a while back, you’ll know we were in London for the second half of Easter and stayed in two different hotels in three days.

You’ll also know that we found a lot to like at the first place; yet we’re always keen to review properties we haven’t stayed in before. Here at Grown-up Travel Guide we’ve already checked out a number of quality London hotels for you to consider next time you’re in the city and are in the process of uploading reviews.

Read on to see whether you should add The Rockwell to your list…

The Rockwell

Rockwell exterior181 Cromwell Road, London SW5 0SF, ENGLAND +44 (0) 207 244 2000




Mid-April 2014

Vital stats:

Four stars. Opened in 2006. 40 rooms over 6 floors

Location, location, location?

homepage_exteriorThe Rockwell is located in South Kensington on the Cromwell Road, making it a perfect base for the perennially popular Natural History and Science Museums. The nearest Tube station is Earls Court which is less than a five minute walk away. South Kensington Tube takes just a few minutes more to reach in the opposite direction. Buses pass the hotel on a regular basis.

What about parking?

Again, London is no place for driving but if you have no other option you’ll need to pay to use public parking facilities. The hotel staff can give you advice here.

Why choose this place?

The Rockwell is near the museums and other attractions of South Kensington and has excellent access to public transport. It is located within Zone 1 which means that your transport costs will be lower and you’ll save valuable time if you are planning to spend most of your time in the centre of London.

It’s an intimate place in a restored terrace and is marketed as an affordable design hotel with an emphasis on personal service. The Rockwell offered a media discount in exchange for an impartial review and I jumped at the opportunity – there is quite a buzz online about this property and I was keen to see what it was all about.


Four types of room – Single, Standard Double, Deluxe Double and Mezzanine Suite.


For our stay we enjoyed the use of a Mezzanine Suite; a two-level design which felt more like an apartment than a regular hotel room. On the main floor the sofa had been made up into a bed for Rebecca and we had the upper area with a very comfortable King Size bed. Here’s a quick walkthrough video:

As you can see from the pictures and film clip the room was bright, airy and with modern furnishings. With the sofa in bed form there was less room to maneuver and it was a little cramped in the hallway where the wardrobe was located. However I was impressed with how much the architects had packed into the space and despite its chic boutique style there was more function than just form.


Flat-screen TV, work desk, The White Company toiletries, stocked mini bar, free in-room internet, direct dial telephone, bathrobes and slippers, portable hairdryer, laptop-sized safe. All rooms are non-smoking.


Yes, but immaculately clean and cozy. Hey, I’m almost beginning to get won over in the carpet versus wood floor issue. Almost…


The bathroom was small but well equipped. The shower cubicle was just about big enough but the water pressure was excellent and toiletries first rate. Good quality towels, too. Storage space was limited but we managed – and there’s three of us.

Free internet I hope?

Yes, free and very fast Wi-Fi. That’s the way to do it – other London hotels, take note. We had three devices online at the same time without any problems and were able to stay connected in the lobby and restaurant too.

Bar and restaurant?

homepage_restaurantThe One-Eight-One restaurant and bar has a good menu for dinner and is also where breakfast is served. When the weather is better guests can make use of the garden – an unexpected treat on a summer evening.

We ate dinner on our first evening and were very impressed by the food – the menu offers traditional English food with a modern twist and our lamb and duck were delicious. We were the only guests at the time yet service was a little slow – however I take this as a good sign that dishes are prepared with care.

The only slight negative aspect was that the waitress was perhaps a little over-attentive; by which I mean that she seemed to be watching our every move and since she was right beside us, this was a little discomforting.

I would suggest turning up the background music to help create a little more atmosphere at quiet times and withdrawing from the room now and again – or at least sitting down and taking it easy – guests can ask for help when they need it. But don’t get me wrong; this was a minor point and it’s unlikely we’d have noticed if it had been busier. Enthusiasm is, after all, a good thing.


Pool, sauna?

No – there’s really no space for such facilities.

The breakfast was included, right?

Continental breakfast is included in most of the rates when booking on the hotel website – you can also order from an extensive menu of cooked options for an extra charge. Portions are huge (I challenge you to finish the Full English) and very tasty – good value for GBP 12.50. Excellent coffee and fruit juices.


Very friendly and helpful reception staff. Check-in was speedy and check-out was problem-free.

Any points/miles to earn?

No, The Rockwell is an independent hotel and has no loyalty scheme of its own.

Can they look after your bags after you check out?

They can indeed and we took advantage of this service before we left for the airport.

The Damage

Mezzanine suites start at GBP 160 which is excellent value. If you are travelling alone and can cope with a single room you can snap one up for just GBP 90. These are very small (12 square metres) but well designed and make cunning use of space. There are various packages and special offers available on the website too.


The verdict please your honour…

The Good

Excellent room design for three people staying together. Clean room, very quiet, plenty of power sockets. No smoking. Excellent – and free – Wi-Fi. Very comfortable beds (even the sofa bed got a big thumbs-up). Superb restaurant and breakfast. Relaxed atmosphere, friendly service. Great location – ideal for Kensington museums. Garden must be lovely in summer.

The Bad

The shower cubicle leaked (don’t they all?) A little cramped when sofa bed made up.

The Ugly

Nothing at all.

Closing comments:

The Rockwell comes highly recommended. A stylish and trendy – yet friendly and well-designed hotel offering something out of the ordinary for an excellent price. Far removed from the anonymous chain hotels with hundreds of identical rooms, this is a different hotel experience perfectly located in central London and one that I will certainly return to. The city could do with more places like this – in fact most cities could do with more places like this…

Please note: The author received a media discount for accommodation in return for an honest review. As always, all opinions are my own and are never influenced by a reduction on a room rate. The Rockwell is a wonderful place, no question about it.

Andy Higgs
Andy Higgs

I know what it's like to go from being a crazy backpacker without a care in the world, via being a vaguely sensible parent to being an adventurer once more. In other words, evolving into a Grown-up Traveller.

Like everyone else, I love to travel, have visited a lot of countries and all that but my big thing is Africa.

I also own and run The Grown-up Travel Company as a travel designer creating personalised African itineraries for experienced adventurers

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