As a business within the travel industry, customer comfort should be your top priority. Providing a comfortable waiting area and on-board transportation ensures a positive experience for customers, increasing their satisfaction.
Satisfied customers will remain loyal to your company and continue to use your services for their future journeys. Whether you provide travel service via road, rail, air, or sea, consider implementing the following strategies to ensure a great experience for all of your customers.
Provide Comfortable Seating
Providing good-quality seating in your waiting areas ensures your customers are comfortable and content from the very start of their journey. It creates a positive atmosphere that enhances their overall experience and will set their journey off on the right foot.
Consider investing in comfortable airport bench seating and individual chairs, where single people, couples, and families can make themselves at home whilst they wait for their transportation to arrive. Make sure to provide seats of various sizes, shapes, and heights to accommodate individuals with a diverse range of needs.
Implement Climate Control
Part of providing a comfortable environment for your travel customers involves maintaining an optimal environmental temperature. Consider installing thermostats in your waiting areas to ensure the temperature is ideal during all times of the year.
Provide air-conditioning and heating systems within your transportation vehicles. To maximise customer satisfaction, you may also invest in separate heating systems above individual chairs within your vehicles so your customers can find a temperature that is most suitable for their needs and preferences.
Wi-Fi Connection
People want to stay connected at all times of the day and night, whether at home or travelling around the world. If you want to enhance your customers’ comfort and satisfaction, provide secure Wi-Fi connectivity on your transportation vehicles.
Make it quick and easy for your customers to sign up for your Wi-Fi services using their email or a chosen username. This way, they can continue to communicate with their loved ones, watch movies, scroll social media, or complete work tasks during their travels.
Ensure the Wi-Fi connection you provide is secure and quick to load. You should also make sure it covers a wide area and has sufficient bandwidth to accommodate multiple customers at once without glitching.
Provide Quiet Spaces for Relaxation
Travelling can be stressful. However, providing quiet areas within your waiting rooms for your passengers can help to calm their nerves and promote maximum relaxation.
You can designate specific spaces within your waiting areas as ‘quiet zones’ or ‘silent zones’ or simply implement a no-noise policy in all areas to ensure maximum client comfort at every stage of their travels.
Inside your travel vehicles, you could implement soundproofing measures and insulation to minimise the noise of the vehicle’s engine or the outside world. You may wish to provide passengers with either noise-cancelling headphones or single-use earplugs so they can enter their own worlds, free of external distractions.
